Customer Churn:How To Limit Your Losses

Posted by Ricky Thomas 10 Apr 2017

When does a paying customer become a churned customer? That’s not as easy a question as you might think. Do you consider a customer as having left after a week? A month? A quarter? Or is the metric in relation to previous buying behaviour?

Topics: Customer Engagement Churn

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The Death Of The Survey:How Machine Learning Is Transforming Customer Engagement

Posted by Ricky Thomas 10 Apr 2017

Customer surveys used to be a mainstay of marketing, largely because they were the only way to directly connect with the customer. But recent research from OpinionLab suggests that shoppers are pushing back on surveys in ways that are severely...

Topics: Customer Engagement Machine Learning

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