New Year, New Data Resolutions

Posted by Julian Johns 10 Jan 2018

The 5 questions you need to ask about your Data Strategy

Topics: Anomaly Detection Data Analytics Business Intelligence Data Warehouse

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Vanity Metrics in Start Ups

Posted by Ricky Thomas 24 Aug 2017

How Vanity Metrics Are Killing Your Business

When a peacock fans its feathers, it looks like the ultimate symbol of vanity in the animal kingdom. "Look at this!" he seems to say. "You have to admit, this is some impressive plumage. Look at the...

Topics: Metrics Data Analytics Start Ups Vanity Metrics

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Rise of the Data Warehouse

Posted by Ricky Thomas 04 Aug 2017

Data Growth

By 2020, the entire amount of digital data produced by everyone from your content marketing team to musicians updating their fans on Instagram will be more than 40 zettabytes, which is the same as 40 trillion gigabytes.

Topics: Data Warehouse as a Service Data Analytics Data Warehouse Database

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Smart Alerts

Posted by Ricky Thomas 08 May 2017

What Is a Smart Alert?

Topics: Machine Learning Anomaly Detection Data Science Smart Alerts

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What is Anomaly Detection?

Posted by Ricky Thomas 18 Apr 2017

What Is Anomaly Detection?

Topics: Machine Learning Anomaly Detection Data Science

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How A Small Increase In Customer Retention Can Have A Huge Impact On Your Revenue

Posted by Ricky Thomas 10 Apr 2017

SEO, PPC, Adwords, advertising campaigns, trials and special offers - the list of marketing efforts focused on attracting new customers seems endless. The average ecommerce business spends 90% of its marketing budget on customer acquisition...

Topics: Customer Retention

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Personalisation:The Internet Of Me

Posted by Ricky Thomas 10 Apr 2017

Personalisation is an inevitable and necessary next step in the evolution of the Internet. Users often felt overwhelmed and resented by being bombarded with information or advertising that is not relevant to them. There were huge volumes of data...

Topics: Personalisation

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Customer Churn:How To Limit Your Losses

Posted by Ricky Thomas 10 Apr 2017

When does a paying customer become a churned customer? That’s not as easy a question as you might think. Do you consider a customer as having left after a week? A month? A quarter? Or is the metric in relation to previous buying behaviour?

Topics: Customer Engagement Churn

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The Death Of The Survey:How Machine Learning Is Transforming Customer Engagement

Posted by Ricky Thomas 10 Apr 2017

Customer surveys used to be a mainstay of marketing, largely because they were the only way to directly connect with the customer. But recent research from OpinionLab suggests that shoppers are pushing back on surveys in ways that are severely...

Topics: Customer Engagement Machine Learning

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